Honda Racing Indonesia
Race With Us
PARTNERSHIP OPPORTUNITY · 2026 SEASON

BUILD YOUR BRAND ON A CHAMPION.

Join the most dominant racing team in Indonesia. Access a factory-level motorsport ecosystem for your brand — not just advertising, but a direct association with victory.

Discuss a Partnership
40+
Years of Honda
In Indonesian Motorsport
166
National
Race Wins
26
National
Championship Titles
4M+
Est. Impressions
2026
02 — Why Motorsport

YOUR BRAND
NEEDS MORE
THAN ADS

Digital ads can be skipped in 3 seconds. Motorsport sponsorship cannot — your brand is on the championship car, covered by national media, and becomes part of content talked about for the entire season.

67%
Marketing budget lost with no results
Redcomm 2025 — FMCG digital spend
54%
Martech tools are never actually used
Industry Report 2025
3 sec
Average before an Instagram ad is skipped
Meta Insights
// MOTORSPORT IS DIFFERENT

"Your brand doesn't get skipped — your brand is on the podium, in national media coverage, in viral content that people talk about for weeks."

  • Permanent branding on the race car throughout the full season
  • Covered by CNN Indonesia, Kompas, Detik, Liputan 6, motorsport.com
  • Co-branded content with Rachel Cia (1.4M followers)
  • Live race weekend access — B2B networking at the Royal Box
  • Earned media value est. IDR 20 Billion per season
Industries that thrive in global motorsport:
F&B Fintech Fashion Telco Property Tech FMCG Automotive
03 — Track Record

THE MOST
DOMINANT TEAM
IN INDONESIA

Official arm of PT Honda Prospect Motor. IMI Award recipients: Driver Champion, Team Champion, International Achievement Award. Avila Bahar actively competes in the Malaysia Touring Car Championship Series & Sepang 1000km — international exposure for your brand.

40+
Years of Honda
In Indonesian Motorsport
26
National
Championship Titles
166
Race Wins
National Victories
5
Consecutive Championships
Avila & Alvin Bahar 2021–2025
CNN Indonesia
Kompas
Detik.com
Liputan 6
motorsport.com
IMI Award
Malaysia Touring Car Championship
Sepang 1000km
PT Honda Prospect Motor
ITCR 1200 · 1500 · 3600
Senju Autosport
CNN Indonesia
Kompas
Detik.com
Liputan 6
motorsport.com
IMI Award
Malaysia Touring Car Championship
Sepang 1000km
PT Honda Prospect Motor
ITCR 1200 · 1500 · 3600
Senju Autosport
04 — Return on Investment

EXPOSURE OUTPUT 2026

Measurable projections based on actual 2025 performance and the expanded 2026 ecosystem.

4M+ IMPRESSIONS
Social Media
Impressions
150K+ VIEWS
Live Streaming
Views
20B PR VALUE
Estimated
PR Coverage Value
500+ CONTENT
Social Media
Contents
2000 ATTENDEES
Offline Race
Spectators/Event
IDR 20 B
// ESTIMATED PR VALUE 2026

Every time HRI wins, your brand is on the podium. In national media coverage. In viral content. That's earned media value you simply cannot buy with regular Instagram ads.

Channel Est. Reach Est. Cost CPM* Duration
Jakarta Billboard (1 location) ~500K views/month IDR 150–300M/mo IDR 300–600 1 month
Instagram Ads (paid) ~1M impressions IDR 50–100M IDR 50–100 Campaign period
KOL / Influencer (1x post) ~500K reach IDR 50–150M IDR 100–300 1 post
HRI RACING PROGRAM (GOLD) BEST VALUE 4M+ impressions IDR 1.5M/year IDR 375 12 full months ✓

*CPM = Cost Per Mille (cost per 1,000 impressions). Estimates based on 2025 industry data.

05 — How Partnership Works

FROM SIGNING TO
RESULTS — 4 STEPS

01
Onboarding
Week 1–2

Kick-off meeting, brand guidelines alignment, logo placement finalization, content planning with the Senju Autosport team.

02
Activation
Week 3–4

Logo installed on car & apparel. Partnership launch content published. Press release distributed to national media outlets.

03
Race Season
Throughout the Season

Exposure at every race weekend. Regular content per schedule. Hospitality access at Mandalika. Monthly performance reporting.

04
Reporting
End of Season

Comprehensive end-of-season report: total impressions, media coverage, content performance, earned media value, and full ROI evaluation for every partner.

Our Commitment: Full transparency. Zero-markup policy on all operational costs. Monthly performance reports. A dedicated point of contact for every partner. You don't just get exposure — you get a team that works for your brand's success on and off the track.

NEXT STEPS

LET'S BUILD
SUCCESS TOGETHER.

We believe the best partnerships are built on shared vision. An initial discussion with no commitment required — we first understand your brand's needs and goals, then craft the right proposal together.

// CONTACT PERSON
Avila Bahar
Director — HRI Racing Program
avilabahar@gmail.com
@avilabahar
// OFFICIAL CHANNELS
Honda Racing Indonesia
HRI Racing Program · Senju Autosport
hondaracinghpm@gmail.com
@hondaracing.Indonesia
0813-9818-4525
Send an Email Now Follow @hondaracing.Indonesia
Confidential 2026 Season Honda Racing Indonesia HRI Racing Program Senju Autosport

■ Official Partners & Sponsors

Principal Sponsor

Official Partners